Discovery
Clarify the goal, users, constraints, current systems, success measures, and delivery risks.
Brand Identity
Royal Restaurant Branding
Identity for a restaurant: a monogram-led mark, a menu type system, and packaging rules — specified so the same mark still reads at 16 pixels and on a two-metre flex banner.
- Client
- Royal Restaurant
- Year
- 2024
- Role
- Logo system and brand collateral
- Type
- Design
(01)The brief
What needed solving
A restaurant mark is seen mostly at absurd sizes: an app icon, a napkin, a receipt header, a plate. The first direction looked handsome on a poster and disintegrated everywhere else.
(02)Approach
How it was built
(01)
Drew the monogram on a small grid so the strokes hold at 16px, then verified it by rendering it that size rather than by squinting at a zoom.
(02)
Set one pairing — a display face for the name, a workhorse for menus — and refused the third face that always creeps in.
(03)
Wrote the signage rules next to the logo: minimum sizes, clear space, and a single-colour version for etching and stamping.
(04)
Tested the mark in the places it must live: map pin, aggregator thumbnail, bill, and the actual signboard mock-up.
(03)Outcome
What changed
One mark that works at every size the business needs, plus files the printer, the signage vendor and the delivery aggregators can all use without a phone call.
LegibilityVerified at 16px and at signage scale
FilesVector, mono and cut-ready exports supplied
SystemType and spacing rules documented
Logo system and monogramColour and type specificationMenu and packaging layout rulesSignage-ready artworkAsset pack for vendors and aggregators
(04)Process
The same six stages,every project
Architecture
Choose the right structure, integrations, data model, security boundaries, and technology stack.
Design
Map important journeys and responsive states before expensive decisions are locked in.
Development
Build in reviewable milestones with clean code, documented decisions, and visible progress.
Testing & Launch
Validate functionality, performance, accessibility, security, and production readiness.
Support & Improvement
Monitor real use, resolve issues, and prioritize improvements using evidence.
(05)Keep exploring
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