Discovery
Clarify the goal, users, constraints, current systems, success measures, and delivery risks.
Brand Website
Aurum Wall Decor
Brand site for a wall-decor manufacturer: collections presented as rooms rather than as a SKU grid, with material close-ups and an enquiry path that lands where the sales team already works.
- Client
- Aurum Wall Decor
- Year
- 2025
- Role
- Design and front-end build
- Type
- Website
(01)The brief
What needed solving
Wall decor sells on texture and scale, and a catalogue grid of 40 thumbnails shows neither. Buyers — architects and homeowners alike — needed to see a surface in a room before they asked for a sample.
(02)Approach
How it was built
(01)
Built the collection around large imagery with an explicit crop system: one texture-driven close-up, one in-situ shot per product.
(02)
Grouped products by finish and mood rather than by product code, which is how the category is actually specified.
(03)
Made sample requests the primary action, with the enquiry carrying the product references the visitor was looking at.
(04)
Kept animation to fades and slides driven by scroll position, so a heavy page stays a light page.
(03)Outcome
What changed
Visitors arrive at an enquiry already knowing which finish they want, and the sales conversation starts at samples instead of at 'what do you have'.
CatalogueClose-up and in-situ, not a grid of codes
ActionSample request as the primary CTA
WeightMotion without a JavaScript framework tax
Visual direction and art direction rulesReact front endCollection and product data modelSample enquiry flow with contextPerformance and SEO pass
(04)Process
The same six stages,every project
Architecture
Choose the right structure, integrations, data model, security boundaries, and technology stack.
Design
Map important journeys and responsive states before expensive decisions are locked in.
Development
Build in reviewable milestones with clean code, documented decisions, and visible progress.
Testing & Launch
Validate functionality, performance, accessibility, security, and production readiness.
Support & Improvement
Monitor real use, resolve issues, and prioritize improvements using evidence.
(05)Keep exploring
Other case studies
Brand Site
Asnugfit
Brand site for a fitness label: a product story that scrolls instead of clicking, static pages on…
↗ Travel Platform Mad4tripRedesign of a travel booking platform: search, live availability and dynamic pricing in one flow…
↗ B2B Commerce Bitcom E-CommerceB2B wholesale store on Next.js and Stripe: tiered pricing per account, bulk order pads, and a…
↗Have something similar in mind?
Tell me the outcome you need and the deadline you are working to. I will tell you honestly what is possible.